Every great platform starts with a simple frustration. For us, that frustration was the private number plate market.
Some private number plates sell for a few hundred pounds. Others sell for hundreds of thousands, or even millions. What separates them is often surprisingly simple: character count.
The May 2026 DVLA timed online auction has now closed, and once again it gave us a useful snapshot of what buyers are willing to pay for the right private number plate.